Burlington Coat Factory event aimed at Women’s Heart Health awareness | Business

Burlington Coat Factory has launched its second annual Red Dress Event in partnership with WomenHeart: The National Coalition for Women with Heart Disease and The Heart Truth to raise awareness of heart disease as the leading cause of death in women.

Now through Easter, all 500 Burlington stores, including its store located at 101 North Green River Road in Evansville, will feature a prominent red dress section and for every ladies and girls dress sold, Burlington will donate $1, up to $25,000, to WomenHeart to fund life-saving heart health education.

In addition, customers can help by donating $1 or more at check-out to contribute to WomenHeart’s free education and support services for women living with heart disease.  Burlington will celebrate these customer donations by displaying paper Red Dress icons at check out with the donor’s name.

“We are proud to continue our support of women’s heart health in the fight against heart disease,” said Thomas Kingsbury, president and chief executive officer. “Heart disease is the leading cause of death in women and our in-store promotions, dedicated red dress section, customer and corporate donations, along with in-store women’s heart health screening events will all help to contribute to educating and increasing awareness of what women can do to reduce their risk.”

In the retailer’s inaugural Red Dress Event, it raised close to $1 Million to support WomenHeart and its free education and support services for women living with heart disease.